celum and WoodWing to define path from DAM to Print and Online

celum and WoodWing Software are teaming up in order to offer integrated solutions reaching from the management of digital assets to production of print and online publications.

Zaandam, The Netherlands (December 15, 2009) – celum (www.celum.com), a well-known provider of powerful enterprise level Digital Asset Management solutions, and WoodWing Software (www.woodwing.com), a leading developer of versatile cross-media publishing systems, join forces in the fields of technology as well as sales and marketing.

Content Station, a key component of WoodWing’s Enterprise content publishing system, is a next generation multichannel publishing tool that allows editors to plan, create, manage and publish their content using just one application. celum IMAGINE is a complete range of top-notch products for efficient server-based Enterprise Digital Asset Management of images, videos and other media files.

Content Station has already been integrated with celum IMAGINE, as demonstrated during the IFRA 2009 newspaper event in Vienna. By providing the integration with celum IMAGINE, users of Content Station have direct access to the content available in celum’s systems from within their familiar editorial working environment.

Michael J. Kraeftner, CEO of celum, says: “The technology partner network of celum is growing rapidly and so is celum’s market presence. This new cooperation enables both WoodWing and us to tap new resources and to gain competitive advantages in technology as well as by joined marketing activities.”

Hans Janssen, CEO of WoodWing Software explains: “Since the very beginning WoodWing has opted for a distributed strategy working with technology partners instead of developing all functionality in-house. Each of our partners delivers stateof-the-art technology, focused on one or more aspects of the desired solution. So we are continuously looking for integrations with first-class solutions like celum IMAGINE in order to enable our customers to choose the best and most economic components available for a certain task.”

The two companies also plan cross-marketing and sales activities. celum and WoodWing will offer solution packages to WoodWing´s authorized solution partners worldwide and the global network of celum Implementation Partners. The companies also plan road shows and joined presence on trade shows.

About celum

celum delivers the leading technology for automating processes in communications, marketing and sales. Founded in 1999 celum is dedicated to create value from information for its customers. More than 350 clients in 27 countries with over 300.000 users trust celum IMAGINE. Among them are leading organizations and companies including Volkswagen, Universal Music, HOCHTIEF AG, L’Oreal Professional, Carl Zeiss and many more. For more information please visit www.celum.com

About WoodWing

WoodWing (www.woodwing.com) creates the most progressive solutions available on the market for the production of print and online publications. Rapid growth worldwide and success across the full spectrum of small to large publishers demonstrate that WoodWing makes the best tools for the best price. WoodWing Software is located in Zaandam, The Netherlands, and has regional sales companies for Europe, the USA, Asia-Pacific, and Latin America. Customers are served through select partners. For company graphics and product screenshots please visit www.woodwing.com/en/press

18.12.09