Enterprise Brand Management

Central brand management, Web-to-Print, content management, distribution, online review&approval, process automation.

Challenge

A structured brand management is always a challenge. Thousand pieces of content, many recipients and roles, and the outcome should be a perfectly guided and managed brand. Print materials should be edited online, translated and simply to be reviewed and approved. According to his/her role, any user should have access to data and processes at any time.

Solution

A central platform for brand management and content distribution to diverse channels is the solution. Application areas are starting with business cards to a fully integrated web-to-print solution for complex brochures. Review and approval processes can be facilitated accordingly and even complete translation workflows managed.

Point of Sales materials even online ordered. Avoid faxed proofs with hand written notice, comment any file type online and integrate it into your workflows. Approve with external partners without login into the system, simply via e-mail and time stamp.
 

Automate

  • Ensure compliance with corporate design guidelines and approved content
  • Marketing management gains control over processes
  • Online editing of print material

Boost

  • Boost brand communication
  • Parallelization and online cooperation: 70 % shorter cycle times
  • Adaption of content possible without agency
  • Time-to-market for new sales material: 90% shorter
  • Make approval processes clearer and faster
 

Cut costs

  • External costs (translation, handling, conversion): cut by 80%
  • No investments in software (due to ASP model)
  • More campaigns and orders at 50% less costs
  • Reduction of project overhead costs
  • Due to parallelization: reduced translation costs

Interested? Then these are the right products for your company!

Find out more about Enterprise Brand Management with celum IMAGINE.

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